Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to results from a new national (U.S.) survey of senior-level marketing and communications professionals, conducted by Makovsky, an independent integrated communications firm. While nearly 86 percent of those surveyed said that CCOs and CMOs do work…
Free Membership Required
You must be a Free member to access this content.
Already a member? Log in here
