Dallas Lawrence, chief global digital strategist for Burson-Marsteller, has been named Social Media Professional of the Year by PR News at the publication’s annual PR People Awards.
The award recognizes Lawrence as one of the industry’s leading social media professionals. Burson-Marsteller made this announcement Monday, Dec. 3.
“Social and digital media are fundamental to everything we do in the communications marketplace today,” said Donald A. Baer, Burson-Marsteller’s Worldwide chairman and CEO.”Burson-Marsteller is focused on leading in social media strategy, and this award for Dallas Lawrence demonstrates that our talent is among the best in the industry.”
“In today’s rapidly evolving communications landscape where audiences shun generic broadcast messages desiring deeper, more personal engagement, social media has become the critical connector for every aspect of our business, from crisis communications to public affairs, investor relations and brand marketing,” said Lawrence.
Lawrence is a former commissioned public affairs officer in the United States Navy and is an adjunct instructor at the University of Southern California’s Annenberg School for Communication.