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Walmart Invites Entrepreneurs to ‘Get on the Shelf’

Walmart today kicked off a new installment of Get on the Shelf, a social, crowdsourcing competition developed by @WalmartLabs that gives entrepreneurs a chance to get noticed and sell their products on and potentially in select Walmart stores.

Entrepreneurs, business owners and inventors can enter now through July 31 by submitting a video featuring their product at

The contest is open to a wide range of products, and any entrepreneur in America with a big dream and great product is encouraged to enter.

For this year’s contest, Walmart has special interest in seeing products made in the U.S. as part of its domestic sourcing commitment – in addition to reviewing other items from multiple categories.

[ Also Read: Clinton Initiative to Train Women Entrepreneurs ]

Recently, Walmart also launched an online destination on that allows shoppers to buy products from small women-owned businesses around the world. (Read: Walmart Site to Help Women-Owned Businesses)

“We’re calling on entrepreneurs and inventors from across the country to help us discover the next big thing. In return, Walmart is giving them exposure to millions of potential customers,” said Joel Anderson, president and CEO of

“Get on the Shelf taps into the spirit of American innovation and gives our customers a voice in selecting the products that will help them live better.”

Businesses and product developers can submit entries for products that complement the assortment of items sold on, such as electronics, home, toys and apparel.

All entries will be screened by Walmart merchants, and then the public will be asked to vote on their favorite products later this summer.

Photo courtesy: Walmart

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