Walmart today launched an online destination on Walmart.com that allows shoppers to buy products from small women-owned businesses around the world.
With each purchase, consumers lift and empower the women behind these products to create new jobs and improve both their own lives and the lives of their families and communities, believes Walmart.
At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.
“Empowering Women Together is a simple concept; it connects shoppers in the United States with quality products made by women-owned businesses around the world,” said Andrea Thomas, senior vice president, Walmart.
The site will be part of Store for Good, a developing Walmart.com program dedicated to connecting consumers with products that do good for other people, for themselves, or for our environment. The initiative will grow and potentially include eco-friendly products and healthier food options, says the company.
Announced today, March 7, Empowering Women Together is also dedicated to helping U.S.-based women-owned businesses grow and expand their distribution. Nine of the initial 19 businesses are U.S. based.
Wal-Mart Stores, Inc. (NYSE: WMT) offers its products in retail stores, online, and through mobile devices.