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Ustream Live Video iPhone App for Facebook

Live and interactive video streaming company Ustream announced today the availability of its newest free mobile iPhone app Broadcast for Friends (BFF) on iTunes.

BFF is said to be the first iPhone app that lets users instantly broadcast unlimited live video to their friends on Facebook Timeline.

During a live broadcast, friends’ Facebook comments are displayed in real-time to the BFF broadcaster. BFF also allows the broadcaster to change the look and feel of the live video with 10 Hollywood-inspired filters like “Maltese” (saturated black and white), “Vendetta” (prominent reds) and “Valentino” (silent film look). The free iOS app is available by visiting

Today, R&B superstar Trey Songz announced he will be going live via the Broadcast for Friends app from his personal Facebook page on Sunday, August 26 at 7:00 p.m. PT/10:00 p.m. ET to celebrate the release of his new album Chapter V.

Video streaming by Ustream“The live aspect is what really makes BFF special; at the end of the day you would much rather see a concert live, in-the-moment rather than a recorded version,” said Brad Hunstable, CEO and co-founder of Ustream.

BFF users connect to their Facebook account through the app and then click the “Broadcast” button to stream live to their Facebook Timeline.

With a finger-swipe of the screen, users can choose among 10 movie-inspired filters to create the mood and ambience they desire for their event. Filter changes are visible in real-time to Facebook friends.

BFF users can set privacy settings for their socialcasts for friends-only, self-only or public. At the end of the broadcast, a recorded version of the video can be saved to the user’s Facebook Timeline for on-demand viewing.

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