Software company Infusionsoft has announced the new release of its sales and marketing software for small businesses. It integrates CRM, email marketing, e-commerce and marketing automation into one system.
Meanwhile, our site RMN Digital has launched Tech-Wise Knowledge Center for SMBs to educate small and medium businesses (SMBs) across the world on the finer nuances of technology selection, adoption, and management.
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According to Infusionsoft, new features and enhancements in this version include:
New User Interface and Navigation – The updated version boasts a lighter, modern user interface and a functional role-based navigation.
Campaign Builder – A visual campaign designer shows users how to design and create automatic marketing campaigns from the ground up. These new campaigns have all the elements to attract customers, market automatically, close sales, sell online and get repeat sales.
Lead Generation – New Web analytics, visitor tracking, and landing pages feed a stronger funnel to attract and capture more leads.
Lead Scoring – Dynamic, visual lead-scoring rules mean hot leads are easy to identify and ready to close by the time they’re passed from marketing to sales.
E-Commerce Enhancements – Storefront and cart themes, improved design editing tools, and flexible pricing options, including subscription pricing, make e-commerce seamless.
Support – Every new customer gets marketing strategy sessions and one-on-one product training from an Infusionsoft executive. Customers are also invited to join user groups, learn from a help center, and take advantage of a new marketplace of service providers.
The new version was announced today, April 2.