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Releasing: Disney Infinity Video Game Platform

Toys”R”Us stores and will become the retail destinations for consumers exploring Disney Infinity when it officially launches this Sunday, August 18.

Disney Interactive’s new video game platform will be available on the Xbox 360, PlayStation 3, Nintendo 3DS, Wii, Wii U and iPad.

It integrates collectible figures featuring characters from The Walt Disney Company and Pixar Animation Studios with an immersive video game experience that allows the characters to come to life and interact together.

In the U.S., Toys”R”Us also will be the only place where fans can find figures from the Infinite Crystal Series, an assortment of exclusive, collectible figures that have enhanced in-game abilities, as well as exclusive Power Discs that unlock special in-game powers, gadgets, vehicles and more.

[ Also Read: Disney’s Planes to Take Off with Tech Toys ]

“Disney Infinity offers kids the opportunity to not only combine their toys and the digital world, but allows them to bring together their favorite Disney and Pixar characters, including Jack Sparrow from Pirates of the Caribbean and Lightning McQueen from Cars, creating new worlds and storylines of Disney magic,” said Richard Barry, executive VP, chief merchandising officer, Toys”R”Us, Inc.

Each Disney Infinity character figure will come to life and play together in a virtual “Toy Box.” The game also includes a story-driven experience, “Play Set,” which allows players to solve challenging puzzles, battle enemies and explore iconic locations from famous Disney properties.

In “Toy Box” mode, players can build and customize their own unique virtual world using their favorite characters, vehicles, settings and accessories.

Disney Infinity is launching with an initial line of 18 collectible interactive figures and 21 Power Discs, including those found only at Toys”R”Us. To help fans build their Disney Infinity collections, Toys”R”Us will offer the largest assortment of Disney Infinity products available.

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