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Microsoft Cloud Technology for Samsung Smart TV

Software major Microsoft says Samsung Electronics has adopted Windows Azure to manage its Smart TV infrastructure.

By choosing Windows Azure cloud technology, Samsung achieved significant reduction in costs, and an increased capacity to meet its growing customer base and higher productivity, says Microsoft.

Meanwhile, LCD HDTV company VIZIO has launched VIZIO Co-Star Stream Player. Using the latest version of Google TV, the VIZIO Co-Star makes it easy to transform any HDTV into smart TV, merging live and streaming entertainment into one intuitive experience. (Read: VIZIO Co-Star with Google TV Giving You Smart TV)

Also, leveraging open Web technologies, LG Electronics’ Smart TV platform aims to transform content delivery by cable operators. (Read: LG Offers Smart TV for Cable Operators)

Samsung provides Smart TV service in 120 countries around the world. The company needed a solution that could support ongoing service and its increase in traffic.

In addition, Samsung did not want to be dependent on specific suppliers. The company tested other products but ultimately chose the Windows Azure as the service infrastructure because it offered the required reliability to meet its mission-critical needs and its planned expansion of service, according to Microsoft.

[ Also Read: TV to Consumer: Look, I’m Changing Now ]

Compared with the cost of expanding its in-house IT services, Samsung achieved a tenfold cost reduction by choosing to manage its infrastructure in the cloud, said Microsoft.

In addition, it says, Windows Azure gives Samsung the ability to help secure the server and storage resources it needs quickly, giving Samsung the time to focus on providing software and services to its customers.

“Samsung Electronics’ Smart TV is taking advantage of the unique capabilities of Windows Azure,” said Bob Kelly, corporate vice president of Windows Azure at Microsoft. “Windows Azure gives Samsung the ability to focus on its business rather than having its technical team deal with problem-solving and troubleshooting issues.”

Photo courtesy: Microsoft

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