Leveraging open Web technologies, LG Electronics’ Smart TV platform aims to transform content delivery by cable operators.
At the Cable Show, which opened Monday, LG is showing cable multiple system operators (MSOs) real-world examples of how they can harness the power of LG Smart TV for a new level of interactivity between tablets and TVs, bringing live, linear programming directly to connected TVs in subscribers’ homes.
Sam Chang, general manager of LG’s Innovation Development Group, based in San Jose, Calif., called Smart TV “the genie in the bottle for cable operators,” giving MSOs unprecedented flexibility to deliver a compelling user experience in a cost-effective manner.
LG also is showing Cable Show attendees how its use of Web-services facilitates cable- apps interactivity across connected consumer electronics devices. LG is opening up its Smart TV platform to interactions from MSO applications on Android and iOS-based tablets through a new “App 2 App SDK.”
With this application-to-application software development kit, cable operators can quickly build interactive, multi-screen discovery and remote control experiences across a growing population of consumer-owned devices.
Chang said that, by taking advantage of this updated SDK, leading MSOs can enlist a large developer community to immediately connect existing mobile applications with cable services running on LG Smart TVs.
Smart TV capability is a key feature in the majority of LG’s 2012 TV line-up, which is available now in the United States.