This year, NASA will celebrate Earth Day, April 22, with a variety of live and online activities Thursday and Friday,…
Social Media
Social Media: Women Invited to Take “Power of She” Pledge
A leading women fitness apparel brand Athleta unveiled Monday “The Power of She,” a campaign inviting women and girls to…
Weber Shandwick Adopts Facebook at Work to Connect Employees
Weber Shandwick says it is the first global public relations (PR) firm to adopt the Facebook at Work collaboration platform.…
Digital and Social Campaign: My Jeep Story
The Jeep brand is kicking off a year-long campaign with a global footprint to include both digital and social elements.…
How to Measure the Level of Conversation on Twitter and Facebook
Market research company Nielsen has announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the…
Norwegian Escape: Social Media Usage at Sea
Norwegian Escape, Norwegian Cruise Line’s new 14-vessel fleet, experienced a record-breaking social media milestone during its inaugural celebrations from October…