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Bare Bras Go Digital with Bare Necessities

Bras retailer Bare Necessities goes paperless in 2012 when it comes to their catalogs, and embraces the digital experience.

Now that 2013 is around the corner, there will be new efforts in the pot for the brand, as it says.

Carrying over 180 of the world’s top brands, Bare Necessities claims to be the largest online specialty retailer of women’s & men’s branded and designer intimate apparel and underwear – selling entirely on the web.

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The brand also has a total of 6 catalogs under their belt, including their what’s hot now 2012 Wacoal fall edition.

Meanwhile, the new Lane Bryant Cacique unlined back smoothing bra is claimed to be the first and only full-coverage bra with LYCRA 2.0 technology to enhance comfort, stretch and fit retention.

Leading women’s specialty full figured apparel retailer Lane Bryant believes that sweaters always look and fit best when a woman’s curves are hugged by the best lingerie.

And Phoebe, an animated icon for Dillard’s Intimate Apparel, takes the viewer into the fitting room to watch a bra fitting in progress. The video stresses the importance of getting a professional “bra makeover” at least once a year.

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Bare Necessities released a Wacoal digital catalog back in May, alongside their swimwear catalog that made a huge splash this summer. Now, a revamped and even more fun and flirty Wacoal catalog has been published for the fall season, informs the company.

Wacoal, a top selling brand at Bare Necessities has something to offer every woman. Top pieces include Spot On Full Figure Underwire Bra in the feisty color Moroccan blue, and style Embrace Lace Underwire Bra in the scrumptious color cappuccino/mocha, both of which can be found in this catalog.

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This digital experience is fresh, spunky and features sexy and well known model Ashley Graham, styled from head to toe in lacy pops of color for fall.

Check out Ashley and the sensual styles she is sporting on the free Google Catalogs and Catalog Spree tablet apps for both iPad and Android, or view it at

Since 1998, Bare Necessities has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women.

In February of 2012, was launched, providing a vast selection of intimate fashion exclusively for curvy women.

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