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Amazon Introduces Kindle Paperwhite E-Reader

Amazon has introduced the fifth generation Kindle e-reader: Kindle Paperwhite. It is claimed to be the most advanced e-reader with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for $119.

Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new Kindle e-reader with free 3G wireless for $179; and the new latest generation Kindle, the lightest and smallest Kindle, now with new, improved fonts, faster page turns for: $69.

“Paperwhite is the Kindle we’ve always wanted to build — the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it,” said Jeff Bezos, founder and CEO.

“62% more pixels, 25% higher contrast, built-in front light, perfect for bed, perfect for beach, even thinner, 8 weeks of battery life — this is a quantum leap forward and the best Kindle we’ve ever built by far.”

[ Also Read: Survey Reveals Consumers’ Interest in eReaders ]

Kindle Paperwhite’s new capacitive touch technology is integrated into the Paperwhite display, allowing for a thinner form factor for Kindle Paperwhite and even better touch accuracy, says the company.

At just over a third of an inch thin and weighing 7.5 ounces, Kindle Paperwhite is stated to be thinner than a magazine and weighs less than a typical paperback. The bezel height between the side of the device and the display itself is 77% thinner.

Time to Read is a new feature for Kindle Paperwhite that helps readers know the amount of time it will take them to finish a chapter or a book. This feature is smart — it personalizes the time for each customer based on their reading speed and is constantly updated as the reader’s speed and habits change.

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Moreover, users can share highlighted sections, notes and meaningful quotes on Facebook and Twitter directly from Kindle without leaving the book. They can also view the passages frequently highlighted by other Kindle readers to discover interesting and meaningful passages in books using Popular Highlights.

Customers’ Kindle books are automatically backed up in the cloud, so they never need to worry about losing their books. Customers can re-download their books wirelessly anytime for free.

The new Kindle Paperwhite is priced $119. It is available for pre-order at and ships October 1. The Kindle Paperwhite Wi-Fi + 3G is for $179. It is available for pre-order at and ships October 1.

The new $69 Kindle is available to customers around the world at and began shipping Thursday, Sept. 6.

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