Roselyn Sanchez to Tell Love Stories on Social Media

Leading quick-service hamburger company Wendy’s is tapping into the social trend of turning tweets into spoken words with an over-the-top video series.

This follows the #PretzelLoveSongs campaign for the Pretzel Bacon Cheeseburger.

As part of its Pretzel Love Stories campaign, Wendy’s used pretzel fans’ social media posts to create soap-opera style love stories. The first video was released Wednesday on Facebook.

The sequel will star actress and Puerto Rican singer-songwriter Roselyn Sanchez and will be released later this month.

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“I’ve seen fans share their love about the Pretzel Pub Chicken sandwich on social media, and as a huge pretzel fan, I wanted to celebrate the next chapter of Wendy’s pretzel love with the final #PretzelLoveStories video,” said Sanchez. “It was so much fun to transform the pretzel love into a love story.”

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The exaggerated #PretzelLoveStories videos pay tribute to the comments made about Wendy’s signature, artisan-baked pretzel bun.

The videos include classic soap opera scenes –such as dramatic weddings and love triangles – featuring the Pretzel Pub Chicken as the star-studded desire of each cast member.

Pretzel fans can share their stories on Facebook and Twitter using the hashtag #PretzelLoveStories.