As part of Wendy’s marketing campaign for the new Pretzel Bacon Cheeseburger, Lachey celebrated customers’ love by choosing his favorite, most love-filled social media posts using the hashtag #PretzelLoveSongs and sang them to a national online audience.
He also sang two of his hit songs, “I Do” from 98 Degrees, and “This I Swear” from Lachey’s debut solo studio album “SoulO.”
The general public was able to watch a live stream of the event on Wendy’s Facebook page to listen to Nick Lachey sing his favorite Tweets celebrating the Pretzel Bacon Cheeseburger.
“I was amazed at all the excitement surrounding the new Pretzel Bacon Cheeseburger,” said Lachey. “I had a great time transforming the fans’ ‘pretzel love’ into musical lyrics. I’ve definitely been converted to an ultimate Pretzel Bacon Cheeseburger fan.”
Wendy’s “Pretzel Love Songs” is a new, social-by-design digital program that amplifies the social chatter about the new Pretzel Bacon Cheeseburger.
To participate, customers are encouraged to try the Pretzel Bacon Cheeseburger and then, using the hashtag #PretzelLoveSongs, Tweet and post about how much they love it.
Each week, Wendy’s will turn the most creative posts into love song lyrics, scored and sung by professional musicians and vocalists. Lachey will sing his favorite posts from the campaign for the Pretzel Love Songs finale video in August.
The Wendy’s Company is a leading quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide.