Pathway Technology and Marketing Platform for Small Businesses by Raman Media Network (RMN) Company
Technology and Marketing Platform for Small Businesses
Proposal for Small- and Medium-sized Businesses and Startups
The Pathway platform is a growth-centric technology program that intends to help emerging businesses leapfrog in the increasingly competitive global marketplace. These businesses, usually referred to as small- to medium-sized businesses (SMBs) or small- to medium-sized enterprises (SMEs), employ the real change agents that can empower a country to achieve economic development.
However, their potential is not being fully leveraged. Most governments in the world realize that small businesses form the backbone of their economic systems, as these smaller companies hold the potential to create nationwide uniform business ecosystems and provide employment to local people.
That is why the governments roll out numerous incentives-based schemes to promote SMBs and help them grow. However, most such initiatives fail to deliver meaningful results because they are based on traditional, archaic methods of business management.
In today’s modern and always-on business environment, the use of technology is inevitable for the growth of any business. But most government and political leaders have little knowledge of technology implementation processes. Governments, therefore, have only set up huge, monolithic organizations to help small businesses, but they fail to meet their objectives as they lack understanding of tech trends.
Technology vendors, on the other hand, just want to make a fast buck by selling their usual stuff under the garb of SMB offerings. They also lack resources to reach out to small user companies in smaller cities and towns. But at the same time, tech vendors want to gain business volumes by hook or by crook.
So, most vendors use clever sales tricks to sell their products to gullible business buyers, and disappear after selling their systems. While these smaller business units need constant support to implement the tech systems and realize good return on their investment, the support is missing.
Consequently, most small or emerging businesses are not willing to spend their time and money on technology, though they know that it is technology only that can help them progress in the globalized business world.
Similarly, small businesses have limited marketing skills to operate successfully in the domestic and global markets. So, they need systematic and continuous tech education and marketing support.
Keeping all these factors in view, the global technology news site RMN Digital has launched the Pathway platform which will work as a technology and marketing partner with smaller businesses in India and other parts of the world. It will help businesses expand their operations and increase their sales.
It will also help those startups which are planning to raise venture capital from the market.
The Pathway platform will provide the following services to businesses that want to grow rapidly in their local as well as the export markets.
Packaged information services, including tech and marketing bulletins, premium content subscriptions, and event participations.
Promotional / marketing content creation and hosting services for small businesses on our RMN content properties including RMN News Service, RMN Digital, RMN Stars, and RMN Kids.
The promotional content may include the client company’s corporate profile, information about the corporate leaders in the company, opinions of top executives, the company’s achievements, strengths, and goals for growth.
Sponsored articles of client companies on RMN news services.
With extensive marketing content and technology management experience, the RMN Company will cut through the clutter to provide highly professional services to its clients.
About RMN Company
Raman Media Network (RMN) Company has been working in diversified content creation, management, and distribution businesses on a global scale for the past 12 years. Among other content-based activities, the company runs 4 global news sites and produces digital magazines and research reports on different subjects.
RMN content and news services are being managed independently by Rakesh Raman who is a national award-winning journalist and founder of the humanitarian organization RMN Foundation.
Besides working at senior editorial positions with leading media companies, he was writing an exclusive edit-page column regularly for The Financial Express, which is a daily business newspaper of The Indian Express Group.
Also, he had been associated with the United Nations (UN) through the United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development.
He was also associated with the Federation of Indian Export Organisations (FIEO) – set up by the Ministry of Commerce, Government of India – to help small- and medium-sized export companies use digital marketing for their business development in global markets.
He has handled major content development, editorial, and custom publishing projects for leading global technology companies including IBM, HP, Intel, 3D Networks, SAP, and a few leading Indian companies. He has also hosted major technology events for entrepreneurs, businesses, and chief information officers (CIOs) of leading companies.
You can click here to know more about him and the range of work that RMN Company has been doing for the past over 12 years.
In order to hire the services of RMN Company, the client companies can contact us and the initial discussion can be held over the phone or through online meetings.
Note: Along with small businesses, ad agencies and public relations (PR) companies which are planning to create new revenue streams from SMBs or startups market can also contact me. Please send a brief email, WhatsApp message, or social media message on my LinkedIn account for further discussion.
Editor, RMN News Service [ Website ]
Founder, RMN Foundation [ Website ]
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