A free mobile-based health advisory voice messaging service called mMitra has been launched for pregnant women and mothers at Lokmanya Tilak Municipal General Hospital (Sion Hospital) at Mumbai, India.
Targeted at the less privileged pregnant women and mothers, the mMitra service will provide information on preventive care with an objective of reducing maternal and infant mortality and morbidity.
These medically verified voice messages will be sent in relevant regional languages and have been researched and developed to create the desired impact on even uneducated women.
The implementation of this project has been made possible with public-private partnership between Glenmark – a leading pharmaceutical company, NGO – ARMMAN and Lokmanya Tilak Municipal General Hospital, a leading medical institution.
Medically verified, individualized voice messages of 60 – 90 seconds (145 messages in all) in Hindi or Marathi will be sent directly to the mobile phones of each enrolled woman with the following frequency:
- Pregnancy: Two messages per week
- First week after birth: Once a day
- Infancy until month 3: Two messages per week
- Infancy month 3 – month 12: One message per week
To start off around 5000 women attending the antenatal clinic of Sion hospital will now receive mMitra voice messages as a part of their antenatal and infancy care over two years.