UN Launches Interactive Campaign to Promote Climate Action
The renowned broadcaster Sir David Attenborough has announced the United Nations’ launch of a new campaign enabling individuals the world over to unite in actions to battle climate change.
In an address to the opening session of United Nations Climate Change Conference (COP24) in Katowice, Poland, Sir David Attenborough urged everyone to use the UN’s new ActNow.bot, designed to give people the power and knowledge to take personal action against climate change directly on the Facebook Messenger Platform.
Speaking for “The People’s Seat” initiative, Sir David Attenborough called it the result of new activism shaped by people from around the world and collected through social media.
“In the last two weeks,” he said, “the world’s people have taken part in creating this address, answering polls, creating videos and voicing their opinions.”
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“They want you – the decision makers – to act now,” the British broadcaster said, addressing the politicians and officials assembled for two weeks in this Polish mining town to negotiate next steps in monitoring and mitigating climate change.
The speech was preceded by a video produced with social media content that people had posted in advance of COP24 using the hashtag #TakeYourSeat.
The UN campaign was created with the support of Facebook and advertising company Grey and harnesses advances in artificial intelligence (AI) to engage people in the growing movement to take climate action.
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The ActNow.bot is a fully interactive and responsive chat bot, located on the UN’s Facebook page that suggests everyday actions – determined by the user’s interaction with the bot – that can be taken to preserve the environment and logged on the platform to be shared with social media followers to persuade them to take action too.
The collective actions will be presented during the Secretary-General’s Climate Summit in New York in September 2019.