Yes, you read it right. It’s 2 million. Hooters announced TJ Renfrow from McLean, IL as the winner of the 2 Millionth Fan Sweepstakes.
During the promotion leading up to the milestone, fans could enter for a chance to win Hooters Wings for a Year, in celebration of Hooters hitting the 2 million likes on Facebook. It was announced today, May 3.
“This is a great accomplishment for Hooters and we wanted to share the excitement with our fans through this promotion,” stated Alexis Aleshire, director of Public Relations and Social Media for Hooters of America, LLC. “We are extremely proud of this milestone and excited to have this significant platform to communicate directly with our fan base.”
Hooters launched the brand page in November of 2009 and partnered with a Tampa based company, Thuzi, in 2010 to develop the Facebook applications which aided in the growth of the brand’s Like page.
“Hooters has great energy as a brand on Facebook, which we helped capture in creative fan engagements as part of a comprehensive strategy including our social media platform,” said Art Brady, Thuzi CMO. “We expect additional fan growth as Hooters continues to support innovations to improve customer experience and loyalty.”
Hooters of America, LLC is the franchisor and operator of over 430 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida.
Hooters is known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls.