The Social Media Summit & Taste of Tech will be held on June 21 – 22 at the Sentry Center in New York City.
Taste of Tech attendees on June 21 will have the opportunity to listen to and engage in panel discussions led by technology partners who will help them handle social media, cut through the clutter with their press releases, monitor and measure stakeholder engagement, etc.
The next day, on June 22, David Armano, EVP, global innovation & integration for Edelman, will kick off the Social Media Summit with a keynote address showing how brands can embrace social media internally and externally and transform themselves to connect with new audiences.
According to PR News, the digital strategists will share insights, case studies and practical tips on how to leverage Facebook Timeline to tell your brand’s story, develop relationships with key influencers in your market on Twitter, establish your brand on Pinterest and connect with its user base.
The event will also discuss how to advance your career and connect with media professionals on LinkedIn, apply the latest SEO tactics and measure the results of your social media effortsto prove ROI.
In addition, Dallas Lawrence, chief global digital strategist for Burson-Marsteller, will lead attendees in an interactive crisis clinic in which they will be able to instantly apply some of the lessons learned at the Social Media Summit.