Toyota-Revolt to Use Twitter-Generated Art
Automaker Toyota and social entertainment company Revolt have teamed up to drive technology with the ‘Make Your Mark’ art installation during a music festival in Austin, Texas.
This installation will feature a glass-encased 2015 Toyota Corolla and a canvas backdrop. Instead of using paintbrushes, the artwork will be created using Twitter-generated paintballs.
Fans will enjoy art, music and entertainment live and across social media during the Revolt House Party presented by Toyota, taking place Friday, March 20 and Saturday, March 21.
Music festivalgoers and Twitter users across the globe can make their mark, contributing to this piece of contemporary art by tweeting using the #MakeYourMark hashtag.
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Each tweet will activate one of six robotically controlled paintball markers inside the glass display case to shoot the white canvas behind the car, painting a colorful, continually evolving backdrop to frame the vehicle.
Approximately 4,500 algorithmically programmed paintballs will be used to produce one final piece of art. Four original works of art will be created during the two-day live art installation.
Chicago-based visual artist, Rahmaan Statik, designed the installation artwork and Brightline Interactive created the technology, picking up on the central theme of the Toyota Corolla ‘Elevate’ advertising campaign which features original, vibrantly colored 3D pavement art by Statik.
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