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Super Heroes Make More Money Across Screens

Rentrak (NASDAQ: RENT), which offers multi-screen media measurement services to the advertising, television and entertainment industries, today reported that Super Hero franchises have helped bolster box office returns and drive revenue across screens.

In an analysis of the top action hero movie franchises including “Batman,” “Fantastic Four,” The Incredible Hulk,” “Iron Man,” Spider-Man,” and “X-men,”  Rentrak shows that movie distributors have a sophisticated understanding of how to optimize the value of their inventory.

[ Also Read: Marvel’s The Avengers Enter Walmart Stores Digitally ]

Not only do movies that open in more locations gross higher dollars, those movies also earn higher per theater dollars. The studios, in partnership with the theater chains, are making sure that the maximum amount of revenue can be gained at both the gross and per capita level.

Opening Weekend Gross Dollars and Locations for Super Hero Franchises

Opening Weekend Gross Dollars and Locations for Super Hero Franchises

Click the graph to enlarge it.

The company says action hero movies also do well in the home entertainment market.

Rentrak provides intelligence into overnight theatre-level reporting across the global theatrical market. It delivers real time geographic-specific box office collection which provides users with instant analysis of 99 percent of the domestic box office landscape and from 17,000 theaters representing 80,000 screens in over 25 territories globally.

Per Theater Revenue- Opening Weekend Super Hero Dollars

Per Theater Revenue- Opening Weekend Super Hero Dollars

Click the graph to enlarge it.

Rentrak’s Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel and Rentrak’s Home Video Essentials is an exclusive rental point-of-sale (POS) tracking system, which calculates title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick‑and‑mortar, by-mail/online subscription and kiosk channels across North America.

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