Sprout Social, a leading provider of social media marketing, analytics, and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund.
This latest round of investment brings its total capital raised to $103.5 million. New funds will be used to accelerate the company’s plans for deepened platform capabilities and increased international expansion.
“Social marketing and social data have become mission-critical to virtually all aspects of business. In many ways, social is still in its infancy, and we’re fortunate to help so many great customers navigate this evolving set of challenges,” said Justyn Howard, CEO of Sprout.
Headquartered in Chicago, Sprout Social offers deep social media listening and analytics, social management, customer care, and advocacy solutions to leading brands and agencies.