Spike TV is partnering with Microsoft Corp for live and commercial-free coverage of the Xbox Media Briefing at the 2012 Electronic Entertainment Expo (E3), the game industry’s leading trade show on Monday, June 4 at 12:30pm ET / 9:30am PT.
“Xbox: Entertainment Evolved” will take viewers on a 90-minute journey through the future of the Xbox 360 platform with world premieres of blockbuster games and entertainment experiences set for release in 2012 and beyond.
The special event telecasts as part of Spike TV’s “E3 All Access Live” live program, which features more than 17 hours of multi-platform coverage from the 2012 Electronic Entertainment Expo.
“Xbox: Entertainment Evolved,” hosted by “GTTV’s” Geoff Keighley, will telecast live from the USC’s Galen Center in Los Angeles. During the event, Microsoft will offer an exclusive world premiere of “Halo 4,” as well as present brand-new looks at “Forza Horizon,” “Fable: The Journey,” and world premieres of the most anticipated games of 2012 and beyond from Microsoft Studios and third party publishers.
In addition, Xbox will outline how it is working with leading content partners to bring entertainment to life in new ways that are possible on Xbox 360.
Meanwhile, Spike TV and GameTrailers say the gaming magazine-style show, “GTTV with Geoff Keighley” has been picked up by Tr3s: MTV, Musica y Mas. The half-hour gaming news show, which appears on Spike TV on Thursdays, will also air in the bilingual network’s weekend programming line-up. (Read: Spike TV and GameTrailers’ GTTV with Geoff Keighley)
“E3 2012 will be an important milestone for Xbox, and we can’t wait to share our vision for how we are making the entertainment you love, more amazing with fans live across Spike TV, online, and, for the first time, on Xbox LIVE,” said Yusuf Mehdi, chief marketing officer of Microsoft’s Interactive Entertainment Business.
Microsoft also announced that entertainment partners, including ESPN as well as CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and MUZU.TV, are the latest to join the growing roster of advertising partners on Xbox LIVE. (Read: Microsoft Offering TV-Like Advertising on Xbox LIVE)
In addition to airing on Spike TV, Viacom Media Networks and Xbox will make “Entertainment Evolved” available across a number of digital platforms and screens, including a live broadcast on Xbox Live and a live, high-definition global video stream on the Internet, powered by the Akamai HD Network platform.
The event will also air live in Times Square and will be streamed on Facebook, Twitter, mobile platforms, Spike.com, Xbox.com/E3 and more.