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Social Media Safety Campaign: Your Life is Worth the Wait

Social Media Safety Campaign

Social Media Safety Campaign

It sounds simple. When railroad crossing arms are down or the warning lights are flashing, drivers and pedestrians must wait for the passing train.

But last year, according to Union Pacific Railroad, Federal Railroad Administration statistics reveal 915 people nationwide were killed or injured trespassing on railroad property.

Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings.

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New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.

“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”

This is Union Pacific’s second safety campaign launched exclusively on social media this year. The first, addressed high school photography on railroad tracks.

Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America’s leading companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain.

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