Social Media Campaign Asks You to Share Your Happiness
Building on the “happiness theme” launched in 2014, Heinz Ketchup fans across America are invited to share their happiest moments in an online contest.
To enter, consumers are asked to share a short comment or video about when they are happiest and upload it to social media using the hash tag #HeinzHappyContest, or by visiting the contest website.
In this contest, 99 people will win $100 for their creative comments and one grand prize winner will receive $5,700 for the most creative video submission.
“Heinz has been bringing enjoyment and happiness to mealtimes for generations, and we want to continue that tradition with this campaign,” said Joe Giallanella, brand manager for Heinz Ketchup.
[ Dalai Lama Wants to Increase Human Happiness ]
This contest will be part of a broader campaign that incorporates Heinz’s Foodservice partners. Limited edition bottles will appear in stores beginning in late December with a special label asking fans, “How Do You Happy?”
The Heinz Ketchup How Do You Happy Contest starts at 12:01: am ET on 12/29/14 and ends at 11:59 pm ET on 2/23/15.
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