Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor in the United States, announced Thursday that Regal Cinemas L.A. LIVE will host an interactive event in which guests are encouraged to share their reactions while viewing “Sharknado” presented by The Asylum and NCM Fathom Events.
Cast and crew members will also attend the midnight show in downtown Los Angeles on Friday night and many of them will be sharing their comments online while Syfy’s instant cult classic is on the big screen.
“Usually we ask guests to keep the cell phones off during shows and not to distract others. But for ‘Sharknado’ half the fun is sharing a reaction, and hearing a riff from someone else,” stated Neal Pinsker senior vice president for Regal Entertainment Group.
“This ‘Sharknado’ event will also include some biting comments from the film’s cast and crew tweeting their insights live in the same theatre.”
Guests at Regal L.A. LIVE will be encouraged to interact on Facebook, Twitter, and Instagram. During this one-night event, audience members can tweet using a hash tag of #SharknadoRegal or by mentioning @RegalMovies.