Plastics Make it Possible with Twitter and Instagram

To celebrate America Recycles Day this Nov. 15, Plastics Make it Possible will send a fleet of mobile recycling bins to six cities with large college campuses across the United States.

Thirty brightly colored pedicabs will transport recycling bins on city streets and through college campuses to collect recyclable plastics and to raise awareness of the importance of recycling—on America Recycles Day and every day.

Five Plastics Make it Possible mobile recycling bins will appear in Tempe, Arizona; Bloomington, Indiana; Ann Arbor, Michigan; Seattle, Washington; Boston, Massachusetts; and Washington, D.C.

[ Also Read: Plastics Make It Possible: Video Series with Taniya Nayak ]

Residents and students in each city will be encouraged to photograph themselves or others tossing recyclable plastics into pedicab bins—and then share those photos via Twitter or Instagram using custom hashtags that appear on the pedicabs.

[ Also Read: What Do Marketers Want: Facebook or Twitter? ]

Anyone who tags @plasticpossible and uses the custom hashtags will be entered into a giveaway for a chance to win one of five $100 gift cards per city.

“These eye-catching, roving recycling bins will personally invite people to recycle more plastics,” said Steve Russell, vice president of plastics for the American Chemistry Council, which sponsors the Plastics Make it Possible initiative.

“And then by sharing their recycling images on social networks, these eco-minded people can inspire even more recycling of plastics and other materials, on America Recycles Day and beyond.”

To be entered for a chance to win one of five $100 gift cards per city on Nov. 15, you can tweet or Instagram @plasticpossible using the custom hashtags that appear on mobile recycling bins.