With the “Photo by Walgreens” app, Facebook users can print photos that include all the context that comes with a photo on Facebook, including location, description, who was in the photo as well as likes and comments posted by friends.
Walgreens (NYSE: WAG) (NASDAQ: WAG) announced Tuesday a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide.
“At Walgreens, we are providing customers with more creative ways to share special moments with friends and family,” said Rich Lesperance, Walgreens director of digital marketing and emerging media. “Users now can preserve the social comments around their favorite photos, which is a powerful part of the Facebook experience, while enjoying the lasting memories that a printed photo provides.”
Within “Photo by Walgreens,” users can utilize a new PrintWorthy feature, which helps them scan through photo albums to find the best candidates for printing based on anniversary dates, birthdays, photos that have been tagged and the number of likes and comments, as well as other variables.
Facebook users can find the application by searching the terms Walgreens or “Photo by Walgreens” within the social media site and simply authorize the icon “Photo by Walgreens” within their page.
According to the company, each 5×7 PrintWorthy card normally costs $2.99 at the time of pickup at a Walgreens photofinishing lab but the retailer will offer them for free with coupon code “FREEWORTHY” through Sept. 1, 2012.
The launch of “Photo by Walgreens” within Facebook provides a way to access the retailer’s photo printing services. Earlier this year, Walgreens introduced QuickPrints through its iPhone and Android applications, allowing mobile users to print photos directly from their smartphone to any of the 7,919 Walgreens stores nationwide in about an hour.
Starting in July, Walgreens released the QuickPrints SDK for iPhone and Android devices, allowing third party developers to integrate the service within their existing mobile applications and share revenue from photo orders sent for printing at Walgreens.
Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services.