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Nissan to Link People and their Passions on Social Media

To promote its 2014 Versa Note, automaker Nissan has announced the launch of an interactive and shareable social media experience known as the Passion Genome.

Via Facebook and at PassionGenome.com, participants will see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves.

After exploring their top-six passion categories, users can explore the entire Passion Genome to see where they fit within an expanded virtual universe of people and passions from across the world.

Anyone who creates a Passion Portrait and shares it via Facebook or Twitter using the #MyPassionPortrait hashtag will be entered for a chance to win one of eight $1,000 gift cards from Amazon.com and have their portraits featured on PassionGenome.com.

“We are all part of a greater whole, and the rapid growth of social networks has made that clearer than ever before,” said Jon Brancheau, vice president, Marketing, Nissan North America.

“The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can’t wait to see how it resonates with everyone who explores it.”

According to the company, the Passion Genome was inspired by the 2014 Nissan Versa Note, a second-generation hatchback with a sculpted, modern look that reflects the active lives of its target buyers.

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