InMobi, an independent mobile advertising network and NDTV Convergence (NDTV) are jointly bringing the native ad experience to mobile users in India. It was announced today.
NDTV, a local TV channel, will now be able to offer mobile ad units native to its news content.
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“This is another step towards further enhancing the experience by ensuring native in-stream ad formats, which will provide great value to our advertisers in a non-intrusive environment,” said Vikram Chandra, CEO, NDTV.
InMobi enables brands, developers, and publishers to engage global consumers through mobile advertising.