Moods has sparked a conversation among the youth, a conversation that no longer regards sex as vulgar, taboo or the domain of any gender. The brand inspires the younger generation to act with respect when it comes to sex.
Moods with its range of condoms, lubes, and deodorants are symbols of respect that a man has for his partner, says the company.
“Moods promises pleasure filled, memorable moments with your partner,” says Dr M. Ayyappan, chairman and managing director, HLL Lifecare Limited, one of the largest manufacturers of condoms in the world, whose flagship brand is Moods.
Consequently, the premise of the campaign is one of mutual respect which translates to the line, Moods #PlayItRight.