T-Mobile USA, Inc., has announced the appointment of Michael Sievert, a 20-year marketing veteran of the tech and telecom sectors, as the companyâ€™s new chief marketing officer, effective Nov. 19.
â€śMike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldnâ€™t be better suited to our plans,â€ť said John Legere, president and CEO of T-Mobile USA.
â€śThis is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in re-launching our brand, and begin to shake up the U.S. wireless market.â€ť
With Sievertâ€™s appointment, Andrew Sherrard â€” who has been serving as acting CMO since spring 2012 â€” will return to his position as senior vice president of marketing for T-Mobileâ€™s contract business.
â€śI also want to personally thank Andrew for his leadership during this transition and for the extraordinary work heâ€™s done these past months in moving our brand and our company forward,â€ť Legere added.
In his 20 years with companies such as Clearwire, AT&T Wireless, Microsoft, IBM and Procter & Gamble, as well as tech ventures, Sievert showed flair for transformative change and for shaking up the status quo, according to T-Mobile.
Most recently, Sievert (pictured above) served as CEO of Seattle-based Discovery Bay Games, a global company in mobile and tablet gaming accessories. Sievert continues to be a shareholder and supporter of Discovery Bay Games.
The news of Sievert stepping in as the companyâ€™s new chief marketing officer is the latest in a series of major T-Mobile announcements and activities in recent months following the appointment of John Legere as the companyâ€™s new president and CEO.
It includes the recent news of T-Mobileâ€™s proposed merger with MetroPCS, which would combine the two companies to create what Legere described as â€śthe preeminent value leader in the wireless market.â€ť