President Bill Clinton announced at the Clinton Global Initiative (CGI) Annual Meeting that legendary artist Smokey Robinson is aggregating celebrity social media feeds into a global Smoke Alarm.
The aim is to raise funds and share clean drinking water through the Procter & Gamble (P&G) Children’s Safe Drinking Water Program.
People and companies around the world are encouraged to join this new digital platform leveraging social media for good at SmokeAlarm.org, where their voice will become part of the first global Smoke Alarm later this year.
Smoke Alarm was established by recording artist Smokey Robinson and David Clark, a global leader in creating cause-related brands and initiatives.
Together with advertising agency Crispin Porter + Bogusky, they have created an accelerated way to raise awareness and funds for cause initiatives around the world. Smoke Alarm has chosen P&G as the partner for the inaugural Smoke Alarm to deliver clean water through its P&G Purifier of Water packets.
Nearly a decade ago P&G began providing clean drinking water in developing countries through its P&G Purifier of Water technology, and has just shared its 5 billionth liter – saving an estimated 26,000 lives and preventing over 200 million days of illness. (Read: P&G Delivers 5 Billionth Liter of Drinking Water)
Beginning today, Sept. 24, Smokey will add voices to his celebrity network, which already includes Elton John, Eva Longoria, James Franco, Daryl Hall, Brandy and others.
Once his network has reached over 200 million followers, he will sound the Smoke Alarm and his message will instantly post through celebrities, media personalities, individuals and corporations who have donated their voices.
By amplifying his message through the aggregation of social media, Smokey’s call-to-action will instantly reach hundreds of millions of people around the world, it’s believed.
In the picture above: From left to right: David Clark, CEO of David Clark Cause and Co-Creator of Smoke Alarm, Smokey Robinson, Bob McDonald, Chairman of the Board, President and CEO of Procter & Gamble, and President Clinton.