Among them is Mercedes-Benz, which is inviting its Facebook fans to “Best Summer,” an initiative that is celebrating summertime moments surrounded by Mercedes-Benz events including most recently Mercedes-Benz Fashion Week Swim.
To participate, Facebook fans are asked to post a unique photo at www.facebook.com/mercedesbenzusa, which will enter them into a sweepstakes for a chance to win a 13 month lease of the perfect summertime convertible, a 2013 SLK250 roadster.
Fans are encouraged to capture their favorite summertime moments while incorporating a Mercedes-Benz vehicle or the Mercedes-Benz logo.
“The summer season is full of great memories that everyone wants to capture and celebrate. Through the Best Summer campaign, we have created a fun way to bring this to life for Mercedes-Benz enthusiasts,” said Eric Jillard, manager of digital marketing for Mercedes-Benz USA.
“Over the next several weeks, the Mercedes-Benz three-pointed star will play host to major events providing the perfect backdrop to capture the Best Summer photos.”