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Malaysian Tabloid The Star Launches ePaper

NewspaperDirect, enabling multichannel newspaper and magazine content distribution, has partnered with The Star Malaysia to launch an enhanced digital replica version of The Star, Malaysia’s leading daily tabloid. It was announced today, April 9.

The Star ePaper, which went live on April 1, offers the paper’s subscribers new tablet and online editions, both powered by NewspaperDirect’s SmartEdition and PressReader technologies.

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The media industry is undergoing a major transformation by embracing digital technologies. AOL has unveiled a tablet-optimized version of for iPad users.

The new site, available by visiting from any iPad, was built using HTML5 to enable an app-like experience along with an updated layout that makes it easy to interact with content from across the AOL network with the swipe of a finger. (Read: AOL Tablet-Optimized Version for iPad Users)

And Flipboard has introduced its social magazine for Apple iPad, iPhone and iPod Touch. It is stated to be a fast way to enjoy stories, photos and updates shared on Facebook, Twitter, LinkedIn and other social networks. (Read: After Social Media, Here Comes a Social Magazine)

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Meanwhile, Next Issue Media, a joint venture formed by five leading U.S.-based publishers – Conde Nast, Hearst, Meredith, News Corp. and Time Inc., has announced the launch of its all-new tablet newsstand featuring top titles, designed specifically for Android tablets. (Read: How Next Issue Delivers Top Digital Magazines)

“Expanding the distribution of Malaysia’s favorite English newspaper to reach readers across a complete range of channels and devices is the surest way to engage with tomorrow’s readers and provide today’s subscribers with a wide range of options,” said Alex Kroogman, CEO of NewspaperDirect.

The new, digital replica editions deliver 100 percent of the content from the printed publication, including the Main Paper, StarBiz, Star2, and Star Metro. The Star ePaper gives subscribers two new ways to read the paper: online via the Web or downloaded to a PC, smartphone (iPhone and Android), or tablet (iPad and Samsung Galaxy Tab). Advanced digital features of the Star ePaper include:

  • Instant switching between Replica/Page View and Article View
  • Cover-to-cover reading by simply swiping from page to page
  • Share stories on Facebook and Twitter or via e-mail
  • A “Listen” option to hear articles read aloud
  • Convenient zooming of text and enlargement of articles and photos

“Smartphones and tablets provide a fantastic growth opportunity for The Star by enabling us to give our readers the content they want, the way they want it, where they want it,” said Wong Siah Ping, chief operating officer, digital business. “We chose NewspaperDirect as our partner as they have the technology and worldwide distribution channels to reach our existing and new mobile subscribers, wherever they are.”

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