Lowe’s “Product Locator” Mobile Technology for Shoppers
Lowe’s Companies, Inc. (NYSE: LOW) and Point Inside, Inc. have announced that Lowe’s has integrated Point Inside’s StoreMode mobile shopper engagement platform into the Lowe’s mobile app to improve the in-store customer experience.
Shoppers at all Lowe’s locations can use the Product Locator capability to search for products and instantly see the items’ locations on a detailed store map using Lowe’s iOS and Android mobile apps or Lowe’s mobile-optimized website.
All in-stock items’ aisle and/or bay locations are represented as pins on an interior map of the specific Lowe’s store.
The Lowe’s app also provides store-specific product search, prices, inventory availability, detailed product information, customer ratings and reviews, and weekly ads.
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In addition, customers can create and manage personalized shopping lists the same way they would on a piece of paper using natural language terms or by scanning product barcodes.
According to the Google Shopper Marketing Council’s “Mobile In-Store Research” study, one in three smartphone shoppers would rather find information using their smartphone than ask a store employee, informs Lowe’s.
However, for those who still prefer a personal interaction, this upgrade will also help Lowe’s in-store associates better serve customers, as the 42,000 iPhones used by in-store associates also have access to the search and mapping capability through Lowe’s store associate app, says the company.
Lowe’s mobile app is available free for iOS and Android devices.
Founded in 1946 and based in Mooresville, N.C., Lowe’s is a leading home improvement retailer.
Photo courtesy: Lowe’s