LG Electronics USA is supporting future artists by joining forces with the country’s top art and design institutions to commission The Art of the Pixel: Powered by LG Ultra HD and OLED TV.
It is a student competition for outstanding digital or new media artwork. LG’s premium Ultra HD 4K TVs and OLED TVs will provide the digital canvas that will bring each pixel of the students’ artwork to life by displaying the ultimate in color, contrast and clarity, says the company.
LG has teamed up with nine art institutions and, through this program, will provide more than $250,000 in student and university awards as well as LG TVs for use and display in the schools’ studios and galleries.
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Each school will receive an LG Ultra HD 4K TV and an LG Gallery OLED TV to showcase student art year-round. Art institutions include:
- California Institute of the Arts (CalArts)
- Laguna College of Art and Design
- Maryland Institute College of Arts
- Pacific Northwest College of Art
- Parsons The New School for Design
- Pratt Institute
- Rhode Island School of Design
- San Francisco Art Institute (SFAI)
- School of the Museum of Fine Arts, Boston
“LG is about creating technology that inspires and empowers people,” said William Cho, president, LG Electronics USA. “We are proud to support the arts through our relationships with these prestigious institutions and to contribute our unique displays as the new medium to inspire and empower tomorrow’s artists.”
LG will accept still and motion artwork from students enrolled in partner schools June 1 through July 13, and will award three school grants and 11 student prizes (additional prizing for overall and runner up winners).
For more information on The Art of the Pixel, visit the site.