Tech company IBM (NYSE: IBM) said Wednesday it has completed its acquisition of Tealeaf Technology, Inc., a leading provider of digital customer experience management and customer behavior analysis solutions.
The acquisition extends IBM’s Smarter Commerce initiative with qualitative analytics software that helps organizations deliver an optimal digital experience to their customers via the Web and mobile devices.
Tealeaf provides a full suite of customer experience management software, which analyzes interactions on websites and mobile devices. Through these insightful views, chief marketing officers (CMOs), e-commerce and customer service professionals can spot patterns and address issues in website and mobile application design, making marketing more of a welcomed service for consumers, says IBM.
For example, a retailer may identify an issue where mobile coupons are not being recognized at check out in their online store. By quickly pinpointing the issue the retailer can resolve the issue and proactively engage those who may have abandoned their carts in order to maintain their loyalty to the brand.
“Businesses today are only as good as the online experience that they deliver to their customers. This includes mobile devices such as smartphones and tablets,” said Craig Hayman, general manager of Industry Solutions at IBM.
“With IBM and Tealeaf, CMOs as well as e-commerce and customer service professionals will have the insights into the journey of each individual customer and the opportunity to quickly respond to their unique needs and ensure the best experience possible.”
IBM’s Smarter Commerce initiative delivers software and services to help companies transform their business processes to more quickly respond to shifting customer demands in today’s digital marketplace.
Through this acquisition Tealeaf will be integrated into IBM’s Smarter Commerce initiative, specifically, the Enterprise Marketing and Management (EMM) business, which serves CMOs and marketing professionals.
Tealeaf employees will join IBM’s Software Group, a key driver of growth and profitability for the company, informs IBM.
Photo courtesy: IBM