Inspired by the all-new seven-passenger Hyundai Santa Fe, “Find Your 7” allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe.
Each seat corresponds to a unique character archetype, mimicking groups of friends in the real world. By participating, users will be entered into a drawing to win seven tickets to the 2014 Super Bowl.
Starting today, Jan. 30, consumers can visit FindYour7.com and login with Facebook profile to the “Find Your 7” program.
“Find Your 7” pre-populates the vehicle for the user based on intelligence gathered from a user’s connections on Facebook, including frequency of friend interactions, likes, etc.
Find Your 7
Unlike similar applications in the past where selections were made at random, this program determines candidates that are a true fit for each archetype.
After people lock in their friend configuration and create a team name, a custom video introduces their dream team, assigning each of the seven teammates to their character archetypes: the muscle, the brains, the prankster, the motivational speaker, the technician and the loose cannon.
The video, designed with the look and feel of an action movie trailer, dynamically incorporates elements such as the friends’ names, profile pictures, hometowns and interests to create a custom experience for each person that can be shared on all social channels.