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How Travelers Use Online Social Networks

A survey reveals that 42 percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a travel research site for travel inspiration.

TripAdvisor, a leading travel site, has announced the results of its social media travel survey of more than 1,700 U.S. respondents.

The findings, released today (Sept. 20), reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks.

[ Also Read: Will the Use of Social Media Affect Air Travel? ]

Photo sharing is the most popular pursuit for those using social channels, as 91 percent of respondents are posting photos of their vacations. Fifty-seven percent post status updates, and 34 percent use “check-ins” while traveling.

TripAdvisor Social Media Travel Survey

TripAdvisor Social Media Travel Survey

“It’s clear that travelers have a passion for sharing their vacation experiences through social networks both during and after their trips,” says Adam Medros, vice president of global product for TripAdvisor.

“With engaging social tools, apps and a network of Facebook friends available on TripAdvisor, we’re excited to see the trend continue of more travelers sharing and tapping into their wisdom of friends.”

TripAdvisor Social Media Travel Survey

TripAdvisor Social Media Travel Survey

During a trip, travelers most often “check-in” when arriving at their hotel (27 percent), a landmark / attraction (25 percent), or a restaurant (19 percent).

[ Also Read: Do You Know Who’s Saying What on Social Media? ]

Sharing trip details is popular on the road and at home. While 39 percent usually share travel experiences on social channels following their trip, 52 percent said they share trip details both while traveling and after returning home.

TripAdvisor Social Media Travel Survey

TripAdvisor Social Media Travel Survey

Despite the popularity of social channels, a scrapbook or photo album remains the most popular choice for documenting extended trips, according to 49 percent.

TripAdvisor Social Media Travel Survey

TripAdvisor Social Media Travel Survey

The primary reason travelers share their trip experiences on social networks is to update friends and family on their whereabouts, according to 36 percent and 27 percent noted the fun to share all their exciting photos and news. Thirty-seven percent think social networks have made travel planning easier.

Photo courtesy: TripAdvisor

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