Do You Know Who’s Saying What on Social Media?

Gossip never stops on social media. If you want to know about this surfeit of gossip, a slew of tech tools can help you.

For example, Attensity Pipeline claims it collects data for social media monitoring from more than 150 million social media and online sources including the full Twitter Firehose, public Facebook and Google Plus posts, blogs, forums, and video and review sites.

Attensity, a leading provider of social analytics and engagement applications for Social CRM, announced Thursday the availability of the Attensity Pipeline, claimed to be the world’s first real-time, semantically annotated social media data stream built to meet the demands of large enterprises.

[ Also Read: “Smaller Businesses Must Use Social Media” ]

Meanwhile, Salesforce.com (NYSE: CRM), an enterprise cloud computing company, has announced Salesforce Rypple and Salesforce Site.com – two new products that aim to extend the social enterprise to reach every employee and every customer. (Read: Salesforce Goes Deeper into Social Enterprise)

Moreover, web researcher comScore introduced Social Analytix for social media monitoring. Based on Radian6 social media monitoring and engagement platform, the service provides clients with real-time insights based on what consumers are saying about their brands and products on the web. (Read: What Social Networkers Say about Your Brands)

Recently, Attensity also released the results of its analysis of public reaction in social media to the new Facebook Timeline format for profile pages. (Read: Is Facebook Timeline Going Out of Line?)

According to the company, Attensity Pipeline uses the Attensity’s patented semantic engines to transform the chaos of social chatter into actionable information for the enterprise.

This new backend component, it says, enables both deep analytics and routing and response to be performed against the universe of social media conversations in seconds, as they happen.

[ Also Read: Top Social Media Brand: Facebook or YouTube? ]

“This is a sea change in architecture for real-time analytics and engagement,” believes Catherine van Zuylen, Attensity’s vice president of product management.

Key capabilities of the Attensity Pipeline include:

• Filtering to eliminate irrelevant results and spam
• Automatic identification, extraction, and tagging of the key sentiment, people, places, products, companies, events and relationships found in the data using Attensity’s patented natural language processing engines
• Additional data augmentation, including geographics, demographics, and influencer metrics.

From its headquarters in Palo Alto, Calif., Attensity offers its Social CRM solutions to enterprise users.

Photo courtesy: Attensity