Rhapsody, an on-demand streaming service, is making a vast catalog of music available for sharing on Twitter.
With this launch, the streaming music service will offer licensed full-track playback to music fans on Twitter. This music is fully-licensed to ensure that artists, labels and publishers are paid for their work as songs are played.
Using Twitter’s audio card technology, Rhapsody members can now easily share songs with their followers directly from the Rhapsody app. While listening to music on Rhapsody, a member can tap the Twitter icon, add comments and hashtags, and share the full-length song.
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Friends and followers will see the Rhapsody audio card in their Twitter stream and can press the play button to hear the song that inspired the Tweet.
The launch of Rhapsody audio cards also makes it possible for any Twitter user to listen to entire songs without leaving the Twitter app. Twitter music fans can tap on the “Learn about Rhapsody” button in any audio card to download the Rhapsody app.
Once downloaded, they can explore the tracks in the Rhapsody catalog through an exclusive preview of the service. This offer is initially available in the U.S.