Today, online local commerce company Groupon (NASDAQ: GRPN) announced Groupon Reserve. It is stated to be a premiere destination for items to eat, see, do, and buy.
Debuting on Reserve is Savored.com’s reservations engine that lets customers book tables at some of the best restaurants in their city at discounts of up to 40 percent.
In the future, Reserve will also feature premium deals and experiences from top beauty, product, travel and entertainment brands, as well as similar reservations capabilities for spas, salons and hotels.
“Groupon Reserve is an important step in our journey to become the leading marketplace for online deals, where consumers can come to Groupon and discover great businesses at unbeatable prices, “ said Groupon CEO Eric Lefkofsky.
The Reserve reservation platform gives customers a discount off their entire check without requiring pre-payment or vouchers and provides local businesses an important tool to drive traffic during slow periods by utilizing flexible pricing.
Reserve reservations are live in 10 markets: Atlanta, Boston, Chicago, Denver, Los Angeles, Miami, New York City, Philadelphia, San Francisco and Washington, D.C., with plans to expand to more cities in the United States and in key international markets by the end of 2013.
Reserve currently offers discounted reservations to more than 600 of the country’s top restaurants, including Le Cirque in New York City, Chaya Brasserie in Los Angeles and db Bistro Moderne in Miami.
Savored, acquired by Groupon in September 2012, introduced the concept of yield management in fine dining establishments. The Reserve reservations team is led by Savored founder Ben McKean and based in Groupon’s New York offices.