Web and mobile advertising technology company OpenX Technologies today announced the release of a software development kit (SDK) for iOS and Android developers seeking a simple way to monetize their apps with video advertising technology.
OpenX’s new SDK comes with a bundle of plug-and-play video advertising tools available to publishers and app developers to monetize all of their inventory, both directly sold and programmatic.
The release of the SDK comes with OpenX’s multiscreen platform, which includes a native mobile exchange and mobile ad serving.
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“As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX. “Video has shown tremendous potential as a meaningful advertising medium, especially on mobile devices.”
The new SDK enhances OpenX’s existing video advertising functionality by supporting multiple new video ad units including pre, mid, and post-roll video, click-to-play native in-feed video ads, and interstitial video ads.
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The SDK also comes with a bundled video player for iOS and Android, as well as extensive support for publishers’ own custom video players. In addition to providing the ability to quickly configure multiple video formats, the SDK also enables publishers to run native ads and deploy them at scale.
The SDK is now available for download.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.