Tech company IBM (NYSE: IBM) announced Friday a new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.
The new software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create better Web experiences.
As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences.
As part of the news, IBM also announced the completion of a digital transformation project with the All England Lawn Tennis Club. By visiting the new www.wimbledon.com from a variety of devices including the iPhone, iPad, Android and other tablets, fans can share information, interact with and connect to The Championships as if they were actually there seeing the plays in real-time.
The website also integrates with a new online TV channel, Live @ Wimbledon, alongside IBM’s real time match analysis tool, SlamTracker, bringing a comprehensive digital experience to consumers.
In a related development, CrowdOptic, a maker of crowd-driven mobile applications, has announced that the company is testing new features for TV viewers using the Yahoo! Connected TV platform.
The integration of CrowdOptic live event technology with Yahoo! Connected TV will create an interactive broadcast experience that engages fans at home by connecting them with real-time eyewitness accounts during live sports, entertainment and news events. (Read: CrowdOptic to Connect Fans at Live Events to TV Viewers)
“Working with IBM, we’ve created a new digital experience that aims to showcase the beauty of Wimbledon to our millions of fans around the world. It allows them to truly engage with the Wimbledon experience as never before,” said Mick Desmond, commercial director at the All England Lawn Tennis Club.
“Visitors can follow the progress of their favorite players, view clips of live matches, view highlights of the day’s action and get scores and results delivered in real-time. It is an increasingly interactive and engaging online experience that draws fans, players and the media in ever-greater numbers.”
The new IBM Customer Experience Suite provides CMOs with the power to manage and integrate all types of data on their web sites and then analyze it for deeper insight into customer buying patterns and sentiment.
Web data has evolved today to include social media, videos, and web-based forms, as well as traditional enterprise data such as financial, customer and order data, and transactions. The software suite pulls together IBM’s enterprise portal, web content management, forms, and enterprise social networking software into a single view.