For the second consecutive year, Colgate is continuing its partnership with one of the greatest swimmers of all time, Michael Phelps, as the global ambassador for the brand’s water conservation campaign.
Today, 130 million Americans live with severe water scarcity for at least one month every year, yet 42 percent of Americans report leaving the faucet running while brushing their teeth.
Phelps and Colgate are encouraging people to help save the planet this Earth Day (April 22) by simply turning off the faucet.
Meanwhile, a top Bollywood actor and social activist Aamir Khan is inviting people to join him as Jalmitra (water friend or volunteer) in his Paani Foundation.
According to the Foundation, Jalmitra is a people’s movement to save water and fight drought. The Foundation is a not-for-profit organization set up in 2016 by the team of the TV series Satyamev Jayate to fight drought in rural Maharashtra.
It aims to harness the power of communication to mobilize, motivate, and train people in the mission to eradicate drought.
Colgate’s goal is to bring attention to water scarcity and help save water through initiatives that include the following:
“Save Water” with the Google Assistant: Colgate developed an Action for the Google Assistant called “Save Water by Colgate.” Users with a Google Home, or compatible smart speaker, can learn water facts, conservation tips or even ask to hear the sound of running water to “replace” the sound while brushing with the faucet off.
The Action is now available to anyone with a Google Home device by saying, “Hey Google, talk to Save Water by Colgate.” This feature is also available to Amazon Alexa users when users say “Alexa, enable Save Water.”
“Turn Off the Faucet” Sink Sticker: Colgate created a water-activated drain sticker that reveals the reminder “Turn off the Faucet” when it comes in contact with water. Now available exclusively at Walmart, the Save Water sticker is included when purchasing a Colgate Total Toothpaste special pack.
Phelps and Family Social Media Reminders: The Phelps family will continue to encourage their social media followers to turn off the faucet while brushing to save up to eight gallons of water a day.
Additional information on the Colgate Save Water campaign is available here or by searching for #EveryDropCounts on social media platforms.