The series launches with Kemal Harris, from the celebrity styling duo Kemal & Karla, as she shares fresh ideas on how to wear SOREL’s Fall/Winter 2012 collection. SORELstyle will launch in September 2012 and continue year-round, showcasing looks from diverse and independent thinkers within the fashion community.
“Get Your Boots Dirty celebrates women who make the world a more interesting place,” said Kimberly Barta, SOREL’s senior global brand director. “Women tell us they feel a sense of fearlessness and strength when they put on boots. We want to tell the stories of inspirational women, like Leila and Kemal, who are getting their boots dirty by putting their passions to work.”
Get Your Boots Dirty was created by Sausalito, California-based advertising agency, Butler, Shine, Stern & Partners (BSSP) in collaboration with photographer, Tim Barber and videographer/editor, Caleb Seppala.
SOREL is a subsidiary of Columbia Sportswear Company (NASDAQ:COLM).