The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood Wednesday by Friskies to celebrate the art form of Internet cat videos and the best new cat videos of 2012.
After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies brand cat food.
While major awards and gold-plated trophies were presented and accepted, the similarities to major film, TV and music award shows ended there. Guests donned their “Friskies formal” wear, sampled cat-themed cupcakes, received gift bags for their cats, and enjoyed an array of cat-themed entertainment during the show.
In addition to voting for their favorites to win “The Friskies,” online viewers made it possible for Friskies to donate a grand total of 250,000 cans of cat food to cat rescue organizations nationwide (U.S.).
Based on numbers of entries, views and votes, 25 cat charity organizations will each receive 10,000 cans of Friskies cat food this year.
The Friskies brand offers a complete line of cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global company in the pet care industry.