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Domino’s Pizza Goes Mobile with New Ordering App

Domino's Pizza Ordering App

Domino’s Pizza (NYSE: DPZ) has released its ordering app for iPad. It will include updated food photography and a newly created custom pizza builder.

Domino’s Pizza chief marketing officer Russell Weiner said this new app looks so good that customers will get hungrier just looking at it.

Oh really? Eat responsibly.

Digital ordering now accounts for approximately 40 percent of Domino’s sales in the U.S. Domino’s new app will offer users access to the full national menu, coupon search and location-based store locator, like in its current iPhone, Android, Windows Phone 8 and Kindle Fire ordering apps.

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It will also allow direct access to track an order using Domino’s Tracker, the company’s digital order tracker, and Pizza Profiles, which allows customers the ability to save information and reorder their favorite order in as little as five clicks, or about 30 seconds.

Domino's Pizza Ordering App

“This is the coolest technology we have launched since Domino’s Tracker,” said Kevin Vasconi, Domino’s Pizza chief information officer.

The Domino’s app is available for free from the App Store on iPad or at www.itunes.com/appstore.

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