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Digital Marketing: DDB Gets 22feet in India

The Executive Team at 22feet Tribal Worldwide

The Executive Team at 22feet Tribal Worldwide

To develop digital marketing solutions space in India, DDB Group Asia Pacific and Omnicom Group Inc. (NYSE:OMC), announced Sunday DDB has acquired 22feet, a digital agency.

Based in India, 22feet will merge with Tribal Worldwide India creating a new entity known as 22feet Tribal Worldwide, and part of the DDB Mudra Group.

Effective immediately, 22feet Tribal Worldwide will be spearheaded by Vineet Gupta, managing director, Brijesh Jacob, joint managing director, and Deepak Nair, chief operating officer.

All three, originally from 22feet, will report directly to Madhukar Kamath, group CEO & managing director, DDB Mudra Group.

Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group

Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group

They will also work closely with Patrick Rona, president, chief digital officer, DDB APAC & president, Tribal Worldwide APAC Tribal Worldwide, and the rest of the Tribal World Wide network across 42 countries to deliver relevant learnings to the local market, it was stated.

22feet Tribal Worldwide will offer its clients end-to-end digital and mobile branding and marketing solutions including strategy and consulting, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development, mobile couponing and mobile UI.

Founded in 2009, 22feet is a digital marketing solutions firm headquartered in Bangalore with operations also in Mumbai and Delhi.

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